Phase II of Sir Paul McCartney's evolving personal cloud archive and CRM system, designed and built by Hewlett-Packard's cloud group, launched on Jan. 12, showcasing what IT now can provide in a cloud service.
- Image by darioferrini via Flickr
During the last 18 months, HP has digitized a hefty portion of the 1 million-plus assets in McCartney's vast library, one that Sir Paul himself described as something similar to the Library of Congress. "You could get lost in there," he said.
McCartney has been one of the world's most-renowned entertainment content creators for two generations. Like most people, his personal collection has been stored all these years on old-school media that's considered at risk. Not anymore, however.
Archiving the Long and Winding Road
The former Beatle has been an archivist since long before "Yeah Yeah Yeah" was a pop music statement. Virtually all of his personal content -- home movies, concert videos, photographs, awards, documents, released and unreleased music, paintings and numerous other items -- are now stored in perpetuity on the new private cloud system designed, built and maintained by HP.
The free-to-the-public version of PaulMcCartney.com offers news about his upcoming appearances, blogs and articles from various media sources, and links to all his post-Beatles music and concert footage, but only in brief swatches. For a $50 fee, users can become premium members and have full access to everything, including every song and concert video stored on the site.
"The new Website is really going to be fascinating. It has a lot of ideas that haven't been done before," McCartney says in an introductory video on the site. "Essentially, it's a great service for the fans -- if anybody wants to look up what I'm doing. So the idea is to intrigue people and bring them into our world ... It's all the stuff we can give that nobody else can give.
"So it's totally fab -- and fascinating!"
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