Image via CrunchBaseTwitter and Microsoft's (NASDAQ:MSFT) search engine found a way to do what Google (NASDAQ:GOOG) and Twitter could not,
agreeing to renew their deal to integrate tweets in Bing's search engine.
A Twitter spokesperson couched the news via
a faux tweet exchange between Twitter and Bing on Storify,
which included this line: "Search w/o Twitter = old news. You & @MSN are
amazing at using Tweets to make search better & help people stay in the
know." The companies also pledged to "do bigger and better things."
The Twitter spokesperson later confirmed
the deal, whose duration has not been revealed, for eWEEK Sept. 6 but did not
disclose terms of the deal. Microsoft also confirmed the deal but declined to
divulge its terms.
At the Web 2.0 Summit in October 2009, Bing and Twitter two years ago unveiled a deal
in which the young search engine agreed to index Twitter's tweets in its search
engine results pages.
The move gave Twitter prominent placement
on its own page in one of the leading search engines, while Bing got to enjoy
traffic spikes from people searching for hot, breaking news and trends.
The Twitter firehose is now integrated in
Bing's Social search Website, which includes status updates
from Facebook.
Twitter enjoyed a similar arrangement with Google -- also
announced at that Web 2.0 Summit -- until July, when they're deal expired and
the companies could not agree on new terms. Google had created its own real-time
search index with Twitter, MySpace, Facebook, Quora and other sources.
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