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Google (NASDAQ:GOOG) Aug. 16 is doubling up
on an existing Google Toolbar feature that adds content relevant to Web pages by
making it an extension for its Chrome Web browser.
When Chrome users are browsing a Web page,
such as a news article, or retailer Website, the Google
Related extension may display content relevant to the context of the Web
page in a bar at the bottom the screen. Google said not all Web pages will
include related content.
This bar remains minimized until users
hover over it. Users can click to select the results, which will then launch
into the browser window so that users needn't open new browser windows or tabs.
Moreover, users can share Web pages they like by clicking the increasingly
ubiquitous +1 button.
"Whether you're reading a news article,
shopping for a new pair of shoes or visiting your favorite musician's Website,
Google Related works in the background to find you the most interesting and
relevant content on the topics you're currently viewing," Google Related Product Manager Ran Ben-Yair
said.
"For example, if you visit a restaurant's
Website, Related can show you a map, reviews from Google Places, mentions from
across the Web and other similar eateries that you might want to try."
Ben-Yair warned that Related constantly
tracks the URLs and other information about the Web pages users visit to improve
its search result relevance.
Chrome users who have installed the Chrome
extension who decide they don't want to see the Related bar for results can hide
it for specific pages and sites through the browser options menu. Google Toolbar
users can disable Related through the Toolbar options menu. Search Engine Land has the
best overview of how Related works.
When Google isn't speeding up searches with
its Instant predictive search technology, it finds other ways to cram more
search results in front of users' eyes. For example, Google late last year launched Instant Previews to show users a sneak
peek of search results they might be interested in learning more about before
they click on results.
Google also just bumped its site links number from eight
sitelinks to 12, with the notion of serving more content for users.
Ultimately, Google is trying to do this to boost search result click-throughs,
which leads to more ad impressions.
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