Image via CrunchBaseGoogle (NASDAQ:GOOG) July 28 moved to extend its sphere of influence by offering Websites the opportunity to accelerate the loading of their Web pages by 25 percent to 60 percent.
Web page loading speed is a huge deal for publishers because their visitors won't stick around if a Website stutters while rendering content. However, some industry watchers believe this new Page Speed Service is geared to give Google more control over Websites.
Here's how Page Speed Service works. Publishers will sign in and point their Website's DNS (domain name system) entry to Google. Page Speed Service pulls content from publishers' servers, rewrites the pages to make them faster and serves them to users via Google's servers.
"Your users will continue to access your site just as they did before, only with faster load times," explained Ram Ramani, a Google engineering manager. Ramani added that publishers don't have to worry about compressing images, caching and other tedious Website optimization factors.
He also said Google tests revealed on several Websites boosted site speeds by 25 percent to 60 percent.
Some industry watchers were suspicious of Google's bid to circumvent publishers' servers by using their own, noting that it puts Google in the Web host orcontent delivery network category reserved for companies such as Akamai.
Search Engine Watch blogger Thom Craver said Google is actually offering "tricked out hosting, not a page optimizer."
"You have to set your DNS to point to Google instead of your current Web host," Craver wrote. "This means when someone types in your Website, Google's servers will answer, not yours."
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