Amazon sold 115 Kindle books for every 100 paperbacks moved through its online storefront, the company reported Jan. 27. That apparently includes sales of books without an equivalent electronic edition, and excludes free Kindle ebooks.
"Last July we announced that Kindle books had passed hardcovers and predicted that Kindle would surpass paperbacks in the second quarter of this year," Amazon.com CEO Jeff Bezos wrote in a Jan. 27 statement, "so this milestone has come even sooner than we expected—and it's on top of continued growth in paperback sales."
However, Amazon remains reluctant to share any hard numbers related to the sales of Kindle e-readers, aside from the totally unsurprising note that "millions" of third-generation Kindle devices sold in the fourth quarter.
Research firm Gartner estimates that e-reader sales will increase 68.3 percent in 2011, to more than 11 million units.
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