With its new Google Buzz service, Google believes that if it can mimic some of the sharing functionality that makes social networks so successful, it will keep its Gmail users from going to Facebook and Twitter. In a best-case scenario, Gmail would gain millions of new users via Buzz, with Google pairing relevant ads with the service. Analysts say Google Buzz isn't going to take much market share from Facebook and Twitter, the social sharing services with which it is geared to compete, unless it connects with them.
Social media experts aren't sold that Google Buzz is going to take much market share from Facebook and Twitter unless it adequately connects with the social sharing services with which it is geared to compete.
Google Buzz lets users post status updates and share Picasa photos, YouTube videos, Twitter tweets and other content—comparable to the functionality of Facebook and Twitter—right in Gmail.
Google's idea is to keep its large Gmail base of 176 million users from going to Facebook or Twitter to share content.
While users flock to Twitter with the frequency of hummingbirds to post tweets, they quickly flit away, posing little threat to Google. Google recognizes that some 400 million users around the world are spending a lot of time on Facebook.
That means millions of users' eyeballs are seeing Facebook's social ads instead of Google's search ads, at least for a portion of their daily Web experience.
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