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On the surface, the Facebook-McAfee announcement is all about protecting users from spam and malware (statement). But it’s hard to not notice the business implications. McAfee gets access to Facebook’s base. And Facebook shows how it could cut future software deals.
Under the partnership, McAfee will be the exclusive provider of security software. Facebook users will be eligible for a six-month subscription to McAfee’s security suite. After six-months, Facebook users can get discount pricing.
Facebook isn’t collecting revenue from user subscriptions—this time. But the model is there. Facebook can introduce software vendors to 350 million users. Who wouldn’t want to distribute netbooks, PC, software or any other product to those Facebook folks
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