Google commands 71%

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Google commanded 71.8 percent of U.S. searches in November, growing more than a full percentage point from its 70.6 percent share from October 2009, HitWise said. Yahoo slipped 5 percent from October, dropping from 16.1 percent to 15.4 percent, while Bing dipped 2 percent, from 9.6 percent to 9.3 percent. While U.S. shoppers searched Google, Yahoo and Bing for shopping deals, social media sites Facebook and Twitter also influenced consumer purchases, according to data from comScore.

Google garnered 71.8 percent of U.S. searches in November, growing more than a full percentage point from its 70.6 percent share from October 2009, according to the latest figures from HitWise.

The Web analytics firm found that Yahoo slipped 5 percent from October, dropping from 16.1 percent to 15.4 percent, while Bing dipped 2 percent, from 9.6 percent to 9.3 percent. All info was based on 10 million U.S. Internet searchers.

Search in verticals saw an upswing, as one might expect during the holiday shopping season. Google sent the most visits to automotive, shopping, health and travel. However Bing, which bills itself as a decision engine to help drive consumers to shopping deals, saw great double digit growth, albeit from a low starting point.

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