Chatter and Collaboration are the latest social and networking tools

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The company, in a statement, says Chatter will “revolutionize the workplace” by leveraging social networking models that have become popular among the mainstream, notably Facebook, and bringing them to a secure and private cloud where people, content and applications will have profiles feeds and groups.


As you can probably imagine, Chatter incorporates things like status updates (I’m on a conference call now or maybe in a meeting), groups (which helps a project team stay updated), sharing (which allows users to determine who sees what) and, of course, Twitter, with the most relevant tweets being filtered into Chatter.

The Salesforce announcement comes on the heels of Cisco’s own unveiling of collaboration tools earlier this month and builds on some of the buzz created by Google when it introduced a preview version of Wave, an online collaboration platform.

The Salesforce model goes beyond just collaboration tools. This is a platform and Salesforce is opening it to developers as a platform so they can build their own social enterprise applications of their own. Likewise, the 135,000 native apps on Force.com will also become social, the company said.


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