Recycling generates revenue any time your IT consultancy has an opportunity to stop by a client location, it’s a chance to strengthen the relationship; this is true whether a technician is just touching base to ensure all is well or he’s picking up old equipment for recycling. The additional good will and resulting ancillary projects ultimately generate new revenue. While making on-site client visits to pick up old equipment for proper disposal, I’ve seen clients order new systems, ask technicians to perform a new service, or request new projects.
Recycling is a great marketing message Local media outlets, including local business publications, are always looking for feel-good stories. An IT consultancy that’s willing to dispose of unwanted computer equipment, even for non-customers, is a good story. A business that is willing to give back to the community — in this case, sacrificing time to ensure old computers are properly recycled — can find it favor, too, with local government agencies. By working with local officials and distributing a single news release, your consultancy can position itself as a local IT provider that cares about the community.
Best of all, there’s no downside. By ensuring old equipment is properly recycled (which you should be doing anyway), your firm helps prevent hundreds of known chemicals from tainting the environment. And, if you maintain a store front location, you’ll get more traffic to your business.
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