Bing searches twitter

Image by Andrew Mason via Flickr

I have to admit that I have very mixed feelings about this new Microsoft-Twitter deal that will deliver tweets into Bing’s search results.




On the surface, it sounds like a great idea. There’s a lot of buzz on Twitter about a wide range of topics and incorporating those short and to-the-point tweets into the results saves users from going to Twitter Search to eavesdrop on what’s being said by the masses. But then I saw a demo on the big screen at the Web 2.0 Summit in San Francisco - and I didn’t really like what I saw.



The main reason: Too much noise.



Yes, Twitter brings some extra value to search results by giving users more than just what’s published on Web sites. But they’re also offering even more results from a search query - and that’s not always a good thing. Think about it: the sheer volume of query results - whether from Google, Bing, Yahoo or anyone else - can truly be overwhelming. Now, with tweets incorporated into the mix, the results are even busier.