Wednesday, March 04, 2015

About Search Word Pro eBooks

About Search Word Pro eBooks

Search Word Pro eBooks are interactive ebooks with multi-search engine capability built right in. No typing needed. You just pick it and click it.  The search engine algorithms are curating the search. The web pages on the top of each search are the ones who rank the best. You can see who is at the top. It tends to be the most authoritative experts and media.  It changes every day. It can literally change from minute to minute. It’s always current.  And fully mobile – it works on any device with an ebook reader and access to the Internet anywhere.
They are organized into several targeted information ebook series including: SWP-Montreal Best of Everything Cover 021215Book Marketing (by genre)
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Search Word Pro Book Marketing and Business Marketing ebooks

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Tuesday, March 03, 2015

Gaming monitors

Everybody wants the best in current technology, but gaming is one area where having high-performance equipment matters. When the virtual bullets (or arrows, or psionic blasts) start flying, you need to be sure that you can see what you're doing and what's going on. When it comes to PC gaming, it may not be enough to buy the first generic monitors you find. You need a display that looks sharp, keeps you competitive, and has the features you need to make the most of your games.
Obviously, as with any display, size and resolution are chief concerns. A larger monitor will give you more display real estate, but too much can be a much of a detriment when gaming as too little. Most people find their sweet spot to be somewhere between 24 and 30 inches.
Resolution is a bigger concern, and full HD (1,920-by-1,080 resolution) is now the low-end for most gaming monitors. Other options include Quad HD, or WQHD, with 2,560-by-1,440 pixels, and 4K or Ultra High-Definition (UHD) with 3,840-by-2,160 resolution. These higher resolution displays have finally dropped to an affordable price range, like the Acer B286HK$470.61 at Amazon, but you may still spend a pretty penny on the graphics card, since many popular and more affordable GPUs don't even offer 4K support.
Unlike a normal display, where you may spend more of your time looking at text or viewing video in small windows, a gaming monitor must be able to handle fast moving, detailed images at full-screen sizes. If the monitor doesn't offer the sort of response time you need, you'll be faced with blurring every time the action gets intense—the moments in a game where you most need accuracy and clear detail. To find a monitor that won't smear fast moving images across the screen or introduce distracting display artifacts, look for a display that offers a response time of 6 milliseconds and under (black-to-white) or 2 milliseconds or less (gray-to-gray)
You'll also want to be cognizant of the refresh rate. A faster refresh rate will allow you to enjoy higher frame rates without graphical tearing, a phenomenon caused when only part of a rendered frame is displayed due to a discrepancy between your GPU's frame rate and the refresh rate of the display. While basic monitors have a standard 60Hz refresh rate, gaming monitors will often go much higher, offering 120Hz or more. Taking a more direct approach to tearing problems is Nvidia's G-Sync technology, which leverages a chip on the graphics card to synchronize the GPU output to the monitor's refresh rate, eliminating tearing entirely. Using G-Sync requires using both a current Nvidia graphics card and a G-Sync-compatible monitor, like the Asus ROG Swift PG278Q$799.00 at Amazon.
Ideally, a good gaming monitor will also feature connections for multiple inputs, in case you want to use your monitor with a home theater system or game console in addition to your PC. The BenQ XL2720Z$449.99 at Amazon, for example, offers HDMI, DisplayPort, and DVI input, giving you several connectivity options.
In some cases, a gaming monitor is more than just a nice display, with additional features that make the monitor easier to use, require fewer accessories, or just let you do more with it. Ergonomic stands let you adjust the height and angle of the display, letting you find a screen position most comfortable for you. The Acer XB280HK$756.45 at Amazon, for example, offers tilt, swivel, and height adjustment, whereas others only offer tilt or height. A few models, like the Viewsonic VX2452mh$188.10 at Amazon, also roll in audio, with either built-in speakers, an integrated headphone jack, or both.
Many monitors also feature built-in USB ports, allowing you to connect a gaming controller directly to the display, which may be more convenient than reaching around to the backside of your PC tower. The Philips Brilliance LCD Monitor with Nvidia G-Sync (272G5DYEB)$599.99 at Amazon, for example, has five USB 3.0 ports (one upstream, four downstream) built into the cabinet. 

Monday, March 02, 2015

HSBC (HSBA.L) reported a 17 percent fall in annual pretax profit

HSBC (HSBA.L) reported a 17 percent fall in annual pretax profit and cut its profitability target, saying allegations its Swiss business had helped customers to dodge taxes had brought shame on the bank.
Results from Europe's biggest bank on Monday reflected the cost of past misconduct and of protecting itself against the impact of further scandals. HSBC said allegations about its Geneva-based arm, raided last week by Swiss officials and now the subject of a UK inquiry, had badly damaged its image.
"A number of us, myself included, think the practices of the private bank back in the past are a source of shame and reputational damage to HSBC. I think shame would be reasonable noun to use," Chief Executive Stuart Gulliver told reporters.
Gulliver was himself thrust into the center of the scandal on Sunday when Britain's Guardian newspaper said he had sheltered millions of pounds in HSBC's Swiss private bank via a Panamanian company.
HSBC confirmed that Gulliver has a Swiss bank account and while there is no suggestion he broke any rules, the revelations come at a sensitive time. HSBC's chairman Douglas Flint is due to appear before British lawmakers on Wednesday to answer questions about the bank's alleged complicity in tax evasion.
Gulliver is among the highest paid bank executives in Europe with a pay packet last year amounting to 7.6 million pounds ($11.7 million). This is down from 8 million in 2013 after his bonus was cut to reflect the bank's failure to stamp out misconduct.
HSBC's pretax profit of $18.7 billion for 2014 was down from $22.6 billion the year before and below the average analyst forecast of $21 billion, after a $3.7 billion bill for provisions, fines and settlements arising from a range of misdeeds, including attempted manipulation of foreign exchange markets.

With the U.S. Department of Justice yet to finish its forex probe, HSBC added an extra $550 million to cover future forex-related fines and warned it could face a $500 million bill to compensate U.S. customers sold debt protection products.

Sunday, March 01, 2015

U.S. home resales fell sharply to their lowest level in nine months

Logo of the National Association of Realtors.
Logo of the National Association of Realtors. (Photo credit: Wikipedia)
U.S. home resales fell sharply to their lowest level in nine months in January amid a shortage of properties on the market, a setback that could temper expectations for an acceleration in housing activity this year.
The National Association of Realtors said on Monday existing home sales declined 4.9 percent to an annual rate of 4.82 million units, the lowest level since April last year.
"The general tone of this report was weak and it adds to a wide array of housing indicators that have been pointing in the wrong direction, underscoring continued sluggishness in this crucial segment of the economy," said Millan Mulraine, deputy chief economist at TD Securities in New York.
Sales fell in all four regions. Revisions to sales data going back to 2012 were minor. Sales slumped last month despite a decline in mortgage rates, which saw the 30-year rate hitting a 20-month low.
Tight inventories are hurting sales by limiting the selection of houses available to potential buyers. The lack of supply is also keeping house prices elevated, helping to sideline first-time buyers from the market.
There is hope that a tightening labor market would spur sturdy wage growth and pull first-time buyers into the market. But unless there is a significant pickup in the number of homes available for sale, the housing recovery could remain sluggish.
Housing has so far lagged the overall economic recovery.
Economists polled by Reuters had forecast existing home sales falling only to a 4.97-million unit pace last month. Sales were up 3.2 percent from a year ago.

U.S. Treasury debt prices extended gains on the data, while the dollar pared gains against the euro. The U.S. housing index .HGX was trading lower in line with an overall weak market.

Saturday, February 28, 2015

Stripe now accepting Bitcoins

Digital payment provider Stripe is now allowing any merchant in its network to accept payments in bitcoin after nearly a year of beta testing.
Any merchant in Stripe’s network with a US dollar bank account can start accepting bitcoin through the company’s API or its Stripe Checkout feature. Those merchants who are already a Stripe Checkout user can add bitcoin using just one line of code, the company said.
Stripe, which handles payments for Kickstarter and Shopify, as well as powering Facebook and Twitter’s ‘Buy’ buttons, started testing the bitcoin integration in March 2014. The scheme was completed in December.
During the beta programme Stripe conducted bitcoin transactions in 60 different countries, and has long been expected to complete the integration.
Since Stripe started testing bitcoin acceptance, both PayPal and payments subsidiary Braintree have started accepting bitcoin. PayPal only allows merchants in North America to accept the crypto-currency, while Braintree only allows those on its bitcoin private beta to do so.

Friday, February 27, 2015

President Xi Jinping's campaign against corruption nabbing over 70,000 officials

This week's celebrations to welcome in the lunar New Year aren't likely to offer much relief to retailers online or anywhere else in the country.
During China's boom years, Shanxi province was an economic backwater notorious for coal mine accidents and air pollution. According to a 2013 study by researchers at Princeton University, the University of Texas-Austin, and Peking University, the number of Shanxi infants born with neural tube defects is 18 times as high as in the United States.
Now, Shanxi is at the forefront of China's latest trend: the new frugality.
With President Xi Jinping's campaign against corruption nabbing over 70,000 officials last year, stores in the provincial capital of Taiyuan that once catered to officials with tastes running to Gucci and Hermes are empty. "Wealthy coal mine bosses and government officials have long been the patron of these luxury brands in Taiyuan," the official Xinhua news agency reported on Sunday. "But with the crackdown going strong, stores are finding it hard to get by." According to one manager at a mall in downtown Taiyuan, the news agency reported, sales of men's products have dropped 30% so far this year.
This week's celebrations to welcome in the lunar New Year aren't likely to offer much relief to retailers in Taiyuan, online or anywhere else in the country. The Chinese New Year typically is a big shopping season, but with celebrations to mark the Year of the Sheep (also known as the Year of the Goat and the Year of the Ram) starting on Thursday, prospects aren't good. A few years ago, sales during the holiday grew around 20%. This year, growth will be closer to 10%, according to James Roy, an associate principal at Shanghai-based China Market Research Group.
10% growth isn't bad, but the deceleration in Chinese New Year sales comes as retailers are already struggling. Economic growth in China slumped to a 15-year low in 2014, and traditional retailers also have to cope with the rise of e-commerce rivals such as Taobao and, which have successfully wooed customers and changed spending habits. For example, instead of shopping for the New Year, many consumers are now spending money on new, online-generated events like the Nov. 11 Singles Day popularized by Alibaba.
Now Xi's anti-graft campaign is putting a damper on the celebrations as people try to avoid conspicuous spending that could land them in trouble. The corruption cops aren't going to stamp out the Chinese taste for bling, but their campaign is leading to a shift in favored designer names, says Sage Brennan, chief executive officer of consulting firm China Luxury Advisors. He sees a move away from "logo-heavy, bling-style brands" and toward "brands that are a little bit less Gucci, less Louis Vuitton." Western designers such as Michael Kors, Kate Spade, and Tori Burch stand to benefit, he says.

Says Roy: "You have a climate within China right now that anyone at a state-owned company who is an official is erring on the side of caution."

Thursday, February 26, 2015

International Business Etiquette

A Handy Little Guide to International Business Etiquette

Written by Lindsay Kolowich | @
Success in business comes down to building strong relationships with our associates. As our jobs become more and more globalized, many of us find ourselves traveling and building relationships with people across international borders, where manners and expectations might be different than we're used to.
The ins and outs of international business etiquette can get confusing. For example, punctuality is of utmost importance in England, but in France, you're considered to be "on time" if you arrive 10 minutes late. The intricacies unique to each country's business practices can be difficult to keep track of, but they can make or break your international business relationships.
To help you transition seamlessly into doing business in countries other than your own, we gathered tips for conducting business from natives of several countries from around the world. (Note that the tips below are based on their personal experiences, and yours may differ. If you have tips to add or personal experiences to share, please do so in the comment section below!)



  • Punctuality is important.
  • Business attire is fairly formal.
  • The exchange of business cards is a very formal procedure. (This is especially true in Japan, but can be true in China as well.) Business cards should be presented with both hands and accompanied by a head nod. Once business cards are exchanged, it's polite to examine the other person's business card carefully before putting it away. Put it somewhere special, like your breast pocket or an intentional spot in your briefcase.
  • Many business meetings take place around a large, round table. The highest-ranking host will sit at the chair directly facing the main door, while the highest-ranking guest will sit on the right-hand side of the main host.
  • Drinks or food items offered by the host should not be refused. It's considered rude to say that you're "full."
  • Gifts aren't mandatory, but it's acceptable to bring gifts as a sign of respect.
  • Criticism and negative feedback should never be given in public or in front of a large group of people.
  • It's inappropriate to push for a final decision in a first meeting, as decisions are not made in the meeting themselves. Typically, decisions are made after a meeting ends, once the entire group has a chance to collectively make a decision.


  • Punctuality is important.
  • Business attire is formal, like a suit and tie or a dress.
  • Even more so than in China, the exchange of business cards is a very formal procedure. Business cards should be presented with both hands and accompanied by a head nod. Once business cards are exchanged, it's polite to examine the other person's business card carefully -- and even comment on it before putting it away. Put it somewhere special, like your breast pocket or an intentional spot in your briefcase.
  • It's expected that visitors bring small gifts for their hosts. These gifts are tokens of appreciation and can be small and low-value -- the act of giving is more important than the gift itself -- but they should be wrapped. Make sure to give gifts to everyone present, as it's considered rude to leave anyone out. (Pro tip: Bring extras.) Allow your Japanese counterpart to initiate the gift giving, and receive their gift with both hands accompanied by a small bow. Don't be surprised if they refuse your gift once or twice -- they will usually accept it the second or third time.
  • The senior executive in the room might close his or her eyes and appear to be sleeping. This is a signal to others in the room that s/he trusts his colleagues to handle the meeting.
  • It's inappropriate to push for a final decision in a first meeting, as decisions are not made in the meeting themselves. Typically, decisions are made after a meeting ends, once the entire group has a chance to collectively make a decision.
  • Visitors should account for activities to follow business meetings that take place over dinner or drinks. Karaoke is an especially common post-dinner activity in Japan.
  • Criticism and negative feedback should never be given in public or in front of a large group of people.


  • Punctuality is not super important. It's not considered rude to be a little bit late -- within reason, of course.
  • In private business meetings, a simple handshake is an acceptable greeting. Be prepared to fold your hands and greet your host by saying "Namaste" if they initiate this type of greeting.
  • Business meetings are very social. Small talk is expected before getting to the "point" of the meeting -- in fact, it's considered rude to rush through that part. Typically, the first few minutes of a meeting are spent chatting about the family.
  • Tea and coffee are offered at every meeting, and it's expected that all attendees accept something -- even if it's a glass of water.
  • In conversation, it's considered rude to be direct. Rather, it's preferable to speak in a more circular way. For example, instead of saying, "No, it's too expensive," you might say, "Could we make the price a little better? I do want to buy this, but I can't afford it right now."
  • Gift-giving isn't expected in a first meeting, and isn't necessarily expected in later meetings unless you build a close relationship.


  • Soft drinks or chai are often offered at business meetings. 
  • Conversing informally and intimately with clients is not seen as "schmoozing" -- it's seen as a sign of respect. In large, corporate businesses, there are even dedicated positions for making and delivering chai, called the "chai wala."



  • Firm handshakes are the standard way to greet one another in a business meeting.
  • Foreign visitors are expected to be very punctual.
  • Depending on the context, there is a good chance visitors will be brought out for dinner and drinks. If so, visitors should anticipate being involved in "rounds" where they'll be expected to buy drinks for everyone when it's their turn.


  • Punctuality is important.
  • In business conversation, everyone should be addressed using Mr./Ms./Mrs. no matter what the power relationship is. This is true unless you are expressly asked by your senior to address him or her informally.
  • It's not acceptable to remove your suit jacket in a business meeting. This could even be considered rude.


  • Time is considered to be an incredibly valuable resource, and it's expected that you show up for an appointment exactly on time or slightly early.
  • Hugging, kissing, and touching are generally reserved for family members and close friends. Allow for a certain amount of personal space.


  • Punctuality is not super important. You're considered "on time" if you're 10 minutes late.
  • Business attire is formal, fashionable, and well-tailored.
  • It's not acceptable to remove your suit jacket in a business meeting. This could even be considered rude.
  • Polite eating habits are very important: eating with your mouth shut; finishing your plate; hands on the table (but not elbows); not making slurping sounds when you drink; etc.

Latin America

These etiquette tips are true for most Spanish-speaking countries in Latin America. This includes Chile, Argentina, Peru, Uruguay, Paraguay, Colombia, Venezuela, Ecuador, and México.
  • Men greeting other men shake hands, while women greeting both men and women kiss on the cheek. If you're familiar with one another, it may also be appropriate to hug and tap on the back.
  • Latin Americans converse at a close distance and are casual in demeanor and speech. Maintaining eye contact is necessary to show interest and sincerity. It's also common to hug each other very often in casual conversations when emotions need to be expressed.
  • Titles have become much more casual in the last years, and people refer to each other by their first names in business situations, and in second person. Older executives might prefer to be addressed with the title “Señor” or “Señora” (Mr. or Mrs.). A more formal term to refer to superiors in more hierarchical organizations is "Usted." This term is used in more respectful and formal way -- for example, if an analyst were referring to a member of the board or senior executive.
  • Punctuality is not strictly enforced. At the business level, it's acceptable to be 5-10 minutes late as long as you notify in advance. Meetings usually have a start time, but they don't usually have an end time and tend to run long.
  • Attendees of social functions usually arrive about 30 minutes later than the invite time. (Don’t worry, this behavior is usually accounted for by the host.) At social gatherings, hosts don't expect people to arrive exactly at the time of the invite -- in fact, he or she will probably not be ready by then.
  • Personal relationships are really important in Latin America. Because of this, in a first meeting, it's expected that that most of the time is spent establishing a rapport -- andthen steering the conversation toward business.
  • Business meetings and negotiations are often centered around food and drinks.
  • Need ice breaking tips? Soccer is the common theme in the region. Try to be up-to-date on any soccer tournament that's going around the world at the time. It also helps to know the names some of the famous soccer players in the country you're visiting.


  • It's expected that a significant amount of effort is put into appearance, including neat and formal clothing, well-kempt hair, and neat/manicured nails.
  • It's considered rude to jump right into business conversation. It's expected that conversation flow fairly informally, especially at first.
  • In business meetings, it's not uncommon for opposite-sex business associates to greet one another with a kiss on the cheek, especially if they've worked together a few times already.
  • Punctuality isn't super important and meetings are usually started late. Visitors should allow for extra time for each appointment.
  • Small cups of coffee (usually black, kind of like an espresso shot) known as "cafézinho" are usually offered before a meeting.
  • It's common to sign off on business emails with "Abraços" ("Hugs") -- men and women alike. 


The following are some etiquette tips for both Australia and New Zealand.
  • Punctuality is important.
  • It's common to greet associates with a handshake. It's also common for women to greet other women or men with kisses on the cheek.
  • Business is commonly done over drinks, particularly beer. Visitors should anticipate being involved in "rounds" where they'll be expected to buy drinks for everyone when it's their turn.

North America

United States

  • Punctuality is important.
  • Business associates typically greet each other with a handshake.
  • While building personal relationships with business associates is considered important, small talk is kept at a minimum during designated meeting times -- unless the meeting is held over drinks or a meal.
Have any to add? Share them with us in the comments below!

Wednesday, February 25, 2015

Companies and government officials are illegally moving as much as $60 billion out of Africa

JOHANNESBURG—Companies and government officials are illegally moving as much as $60 billion out of Africa each year, according to a report released Sunday, depriving the world’s poorest continent of capital and tax revenue that could spur faster economic growth.
A joint panel run by the United Nations and the African Union and led by former South African President Thabo Mbeki released a report describing the methods some companies use to send money out of the continent illicitly. The losses are staggering not only in terms of dollars but development opportunities lost, Mr. Mbeki said.
“We are talking about large volumes of capital that could play a great role in addressing Africa’s development challenges,” he said in an interview.
The scams range from loggers in Mozambique understating the value of the timber to Nigerian officials who send abroad suitcases of illegally earned cash.
The panel estimated illicit outflows in part by adding up discrepancies between the reported value of African exports and the higher value those same goods sometimes receive when they arrive as imports to Africa’s trading partners. That investigation showed that most African governments were victims of companies or officials secreting profits and cash out of countries.
Mr. Mbeki said he couldn’t name particular companies that may be at fault because their dealings with tax authorities are confidential. But he did say “large commercial corporations are by far the biggest culprits of illicit outflows, followed by organized crime.”
The problem isn’t unique to Africa. Taken together, developing nations lost nearly $1 trillion through illicit channels in 2012, according to the Washington-based research and advocacy group Global Financial Integrity.
But economists say Africa suffers most because its governments lack the institutions and expertise to spot and stop capital flight. In some countries, regulation is too decentralized—Nigeria alone has 12 agencies with some responsibility for stemming illicit flows— offering wide regulatory and enforcement cracks for those who want to exploit them.
And Africa’s 54 countries have little capacity to exchange information or help each other pursue potential tax dodgers. “There should be an automatic exchange of tax information among African countries,” the report concludes.
The loss of capital is particularly painful because Africa’s development needs are so acute. Even as 300 million Africans entered what the African Development Bank calls a nascent middle class in the past 25 years, rapid population growth pushed the number of people living on less than $1.25 a day to 414 million from 290 million.
While Africa’s economic growth of around 5% annually in the past decade has outpaced most other regions, Mr. Mbeki’s group said it won’t be enough to guarantee a better life for those hundreds of millions of poor Africans.
“The benefits of this growth have mostly been confined to those at the top of the income distribution and it has not been accompanied by an increase in jobs,” wrote the group, officially called the High Level Panel on Illicit Financial Flows from Africa.

Tuesday, February 24, 2015

undeclared accounts with HSBC Holdings Plc's private bank in

Dilma Rousseff, minister chief of staff of the...
Dilma Rousseff, minister chief of staff of the Presidency of the Federative Republic of Brazil. (Photo credit: Wikipedia)
 Brazil's tax watchdog opened a probe on whether about a dozen people involved in the Petrobras corruption scandal also allegedly had undeclared accounts with HSBC Holdings Plc's private bank in Switzerland, two sources with knowledge of the situation said on Saturday.
A former manager at the state-controlled oil giant Petróleo Brasileiro SA had an account at HSBC's private Swiss bank, said the first source, who requested anonymity since the probe has not been made public. Others include an illegal money changer and two executives from engineering and oil equipment firms that had contracts with the firm, which is known as Petrobras, the same source added.
The sources did not name the people being probed.
The tax watchdog, known as Receita Federal, declined to comment. Efforts to contact members of HSBC's media office in São Paulo were unsuccessful.
HSBC this week admitted failings in compliance and controls in its Swiss private bank after media reports alleged it helped wealthy customers conceal millions of dollars of assets in a period up to 2007. However HSBC noted that there are numerous legitimate reasons for having a Swiss bank account.
In what is being called Brazil's worst corruption scandal in history, prosecutors allege that politicians from President Dilma Rousseff's ruling coalition used Petrobras to skim billions of reais through overpriced contracts for over a decade. So far more than 40 people have been detained over their involvement in the scandal, which is known in the country as "Operation Car Wash."
The second source said that "there is a clear link between 'Operation Car-Wash' and the HSBC Swiss bank accounts." He declined to elaborate further and Reuters could not independently verify his account.
It is not illegal for Brazilians to have accounts abroad, so long as they declare their assets to tax authorities.
Late on Friday, Receita launched a broader investigation to determine whether Brazilians were involved in opening over 6,600 undeclared accounts with HSBC's Swiss private bank. The accounts under investigation were opened between 1988 and 2006 and had an estimated value of $7 billion at the end of that period, a Receita statement said.

"Preliminary analyses of some taxpayers have already helped establish the hypothesis of potential omission or data incompatibility with their respective tax forms filed with Receita Federal," the statement added. Receita is considering asking other countries for cooperation with its investigation.

Monday, February 23, 2015

Michele Ferrero, Italy's richest man dies

A box of Ferrero Rocher
A box of Ferrero Rocher (Photo credit: Wikipedia)
Michele Ferrero, Italy's richest man and the owner of a global chocolate and confectionery empire, died on Saturday, two workers within the company said. He was 89.
His death is likely to spur talk of succession and potential tie-ups at the family-controlled Ferrero group, which has continued to grow even through Italy's longest recession since World War Two.
The group, which makes chocolate-hazelnut Nutella spread, Ferrero Rocher pralines and chocolate Kinder eggs, is seen by analysts and bankers as Italy's most valuable privately owned company.
The billionaire died at his home in Monte Carlo after a long illness, one of the workers within the company said.
Ferrero's son Giovanni, the chief executive of the Ferrero group, in late 2013 rejected suggestions that the Italian company had been approached by larger Swiss competitor Nestle and said Ferrero was not for sale.
A man of few words who shunned publicity, Ferrero senior turned a Piedmont-based chocolate factory into a global giant. He was known for running Ferrero with an iron fist but was also loved by locals for a tendency to give back to his community and by employees for the company's generous working conditions.
Up until a couple of years ago, Ferrero would commute daily by helicopter from his Monte Carlo villa to the company headquarters in the picturesque town of Alba in northwest Italyto taste and help design new products.

Forbes magazine described Ferrero as "the richest candyman on the planet", putting him and his family in 30th place on their list of the world's wealthiest people, with a net worth of $23.4 billion.